Learn why stable MMMs can still be wrong and how to build robust models that adapt to real changes while resisting noise in your data.| Recast
Enhance your Marketing Mix Model's (MMM) trustworthiness: Learn the crucial role of holdout accuracy and backtesting.| Recast
Discover how Recast builds the most rigorous MMM platform with scientific validation, transparency, and actionable results.| Recast
Google recently announced the launch of their new open-source MMM software called Meridian. We break down both its features and limitations.| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Facebook Robyn is a popular Marketing Mix Modeling tool. It's open-source so anyone can see how it works, but we'll explain the statistics.| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
Discover how parameter recovery techniques can enhance the accuracy of your statistical models and yield reliable insights.| Recast
Why is the problem of validation so difficult in the context of MMM? Let's break down the challenges present and how to overcome them.| Recast