Social media is changing the way ecommerce brands connect with customers, and one of the most exciting developments is partnership ads, formerly known as branded content ads or Influencer Whitelisting, on Meta. These ad formats take the power of influencer marketing and blend it with Meta’s huge reach, giving brands a major opportunity to grow their visibility, engagement, and conversions.| adQuadrant
When it comes to ecommerce, product pages are where the magic happens—or where the sale is lost. For most online stores, product pages are the final stop before a customer makes a purchase. Unfortunately, many brands treat these pages as static catalog entries rather than powerful tools to convert browsers into buyers. The result? Missed revenue opportunities and lower-than-expected Average Order Value (AOV).| adQuadrant
In an age where sustainability and affordability are at the forefront of consumer decisions, branded resale programs have emerged as a solution for businesses looking to stay competitive. These programs allow brands to facilitate the resale of pre-owned items directly within their ecosystem, offering a seamless and engaging experience for both sellers and buyers.| adQuadrant
