Explore how brands like Gymshark, Salesforce, and Jack Wills have built influencer marketing programs that turn followers into loyal fans.| Marketing Alliance
For a content strategy to drive growth, you need to take into account segmentation, targeting, engagement, customer retention, and incentives.| Revenue Marketing Alliance
Video marketing is no longer “nice to have.” Platforms like TikTok, Instagram, and YouTube revealed what users want, and that's engaging, entertaining, and value-driven video content.| Revenue Marketing Alliance
The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
The more you take charge and demonstrate what you can do with your desired budget, the better position you’ll be in to get the figure you want.| Marketing Alliance
Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before.| Revenue Marketing Alliance
Influences of all sizes are a great part of any marketing strategy. Discovery why micro-influencers are a preferred influence for marketers.| Sprout Social
Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand.| Marketing Alliance
Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce.| Marketing Alliance
Can consumers trust a brand do the right thing?| Edelman