Did you know that your competition sees your weakness as strength? It never ceases to amaze me how, when doing a comparative market analysis, sellers (say, of This Company) are quick to lament thus: “Competitor J’s product has a higher torque than ours”. Or, “Competitor K’s service is priced lower than ours.” Or, “Competitor L […]| Lend Me Your Ears
Align your objectives to buyer's for a faster close. Conflicting objectives (you are selling he is seeking information) impede progress as...| Lend Me Your Ears
Sellers out to offer solutions, accept that their product has limitations but will not stop at seeking a solution for the prospect.| Lend Me Your Ears
Focus on the customer’s problem with agility, and not rigidity with what you’re selling. Interact with the buyer around his problem with an| Lend Me Your Ears
Successful salespeople don’t follow the rules. This is why they succeed. Here are three attributes on how to become a successful salesperson.| Lend Me Your Ears
It is amazing what showing empathy in selling can do. The client’s eyes light up; a smile cracks his hitherto sullen face; his face brightens| Lend Me Your Ears
How to handle objections in sales in an indispensable skill to successful selling. Others call it converting a no to a yes. An objection is ...| Lend Me Your Ears
Lend Me Your Ears offers several value added short courses in Kenya to help develop and grow your staff's professional skills. These courses| Lend Me Your Ears
It’s not the voter but the vote counter that matters… The CFO has no desire to insist that your PDQ be the one to be used. He doesn’t care. Be discerning of where the actual sale happens and sell there too. Let not your mingling with executive power cloud your judgment. Simply because the bosses […]| Lend Me Your Ears