Transform your market perception with strategic social monitoring tactics. Learn how to leverage customer insights for competitive advantage and future-proof your reputation.| Michael Brito
To pursue a career in social media or PR, you'll need to master these top marketing analytics skills - collect, analyze & contextualize data.| Michael Brito
Meltwater is a global leader in social and media intelligence, providing AI-driven analytics that help businesses interpret vast amounts of online content| Michael Brito
Cision provides media intelligence, PR software, and press release distribution, helping organizations track coverage and analyze media impact.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito