Discover new product development process insights and insightful GNPD analysis with a report from our expert team. Find fresh, dependable research from Mintel.| Mintel
The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses a strong argument for brands to step carefully when seeking to capitalise on changing health trends, and to anchor their better-for-you proposition to consistency. A moderation mindset is the biggest barrier to healthy eating, with occasional unhealthy treats widely seen as OK by 41% of people who don't always try to eat healthily. Drivi...| Mintel Store
Ingredient innovation will transform food production and consumption, shaping a healthier, more sustainable future that tackles global issues of feeding people and the planet. Michelle Teodoro, Global Food Science Analyst| Mintel Store
The proportion of consumers using meat substitutes has risen from 42% in 2022 to 49% in 2024, despite core users (German 16-24 year olds) being more likely to eat meat and less likely to reduce their meat intake in 2024 than in 2022. Supply issues have caused the cost of base ingredients like wheat to fluctuate, while new ethical sourcing regulations could hinder soy sourcing from regions like Brazil. With brands under pressure to reduce – or justify – high prices to cost-sensitive consum...| Mintel Store
Mintel's food ingredients and additives market research combines expert analysis, industry knowledge and consumer intelligence to provide high quality market reports.| Mintel Store