Article readership is 2025’s essential metric, shaping how real audiences engage with your brand’s media coverage.| Michael Brito
Here's a list of the top media monitoring tools, services, software, and companies that are driving innovation in the PR software space.| Michael Brito
Discover the five critical pitfalls of measuring share of media coverage and learn strategic approaches to transform this metric into a valuable business indicator.| Michael Brito
Learn the real difference between data, findings, and insights—and why only insights give you the clarity to make smart, strategic decisions.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Memo provides direct readership analytics for earned media, helping PR teams measure engagement and refine communication strategies.| Michael Brito
Meltwater is a global leader in social and media intelligence, providing AI-driven analytics that help businesses interpret vast amounts of online content| Michael Brito
Cision provides media intelligence, PR software, and press release distribution, helping organizations track coverage and analyze media impact.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
Explore the leading media monitoring tools of 2025 to make smarter PR, media relations, and communications software decisions.| Michael Brito
Effective risk management helps brands anticipate threats, shape narratives, and stay ahead of crises before they escalate. Stay proactive, not reactive.| Michael Brito