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Email deliverability is the ability to deliver emails to subscribers’ inboxes, while email delivery refers to ability to deliver email to mailbox provider server. So when an email service providers (ESP) boast high deliverability they don’t usually mean high inbox rate. Emails delivered are emails not rejecting by the mailbox provider, so emails in a …| www.bigmailer.io
UPDATE: Subject line AB testing is now live. You can use this article to set up other types of AB tests, such as on send time, best subject line, CTA, or a combination of all. What Is an A/B Test Campaign? An A/B test campaign is a campaign with 2 or more versions being tested …| www.bigmailer.io