Why GenZ Is Drinking Less And What This Means For The Alcohol Industry
By being more focused on its physical and mental health, GenZ is driving the rise of the NoLo movement, paving the way for a new face of the drinking industry.| Forbes
Dr. James E. K. Hildreth, President and CEO of Meharry Medical College, announced that Meharry Medical College is now the official USA home of the international DRY JANUARY® Campaign starting January 2023. Dry January® headquartered in the UK, emerging globally, and now here in the USA, is t| Meharry Research
By being more focused on its physical and mental health, GenZ is driving the rise of the NoLo movement, paving the way for a new face of the drinking industry.| Forbes
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It’s one thing to say you’ll participate in Dry January all the way back in December – and another thing entirely to actually go the whole month without drinking any alcoholic beverages. The annual ritual (not to be confused with the official Dry January program, which has more comprehensive protocols) maintained intent levels similar to [...]Read More... from Will 2023’s Dry January Lead to a More Permanent Shift in Drinking Habits?| CivicScience
Riding the heels of Oktoberfest celebrations, “Sober October” has been trending across social media and the internet recently, challenging people to give up drinking alcohol for the month ahead of the holiday season. CivicScience survey results show that 10% of drinking-age adults are participating or planning to participate in Sober October this year. Sober October, [...]Read More... from Tapping Into the Sober Curious Movement – Does It Live Up to the Hype?| CivicScience
A third of the way into Dry January, you can imagine most participants have either settled into a routine for the month or given up before the stretch run. CivicScience polled U.S. adults last month to gauge general interest in Dry January this year, and it looked to be good news for non-alcoholic beer brands. [...]Read More... from Ninety Percent of Gen Z Dry January Participants Are Leaning on Other Drinks and Substances to Fill the Void| CivicScience
