Give ecommerce customers the product information they want, at the right time, and at the appropriate level of detail. Get 108 guidelines for producing engaging product pages.| Nielsen Norman Group
Having a good designer doesn't eliminate the need for a systematic usability process. Risk reduction and quality improvement both require user testing and other usability methods.| Nielsen Norman Group
In addition to being expensive, collecting usability metrics interferes with the goal of gathering qualitative insights to drive design decisions. As a compromise, you can measure users' ability to complete tasks. Success rates are easy to understand and represent the UX bottom line.| Nielsen Norman Group
Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens' task success and require simpler sites.| Nielsen Norman Group
User testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.| Nielsen Norman Group
Easy test user recruiting is crucial to an effective usability process. The average per-user cost is $171, but varies greatly depending on location and the targeted profession.| Nielsen Norman Group
Guidelines for usability test tasks: engage participants by writing task scenarios that are realistic, encourage an action, and don't give away how the interface should be used.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Users now do basic operations with confidence and perform with skill on sites they use often. But when users try new sites, well-known usability problems still cause failures.| Nielsen Norman Group
Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate older users.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.| Nielsen Norman Group