Emotional marketing: Does it really work?
Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience.| Marketing Alliance
Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience.| Marketing Alliance
Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more.| Product Marketing Alliance
Master the art of subject lines that grab attention and boost click-through rates with our expert guide.| Revenue Marketing Alliance
Our State of Revenue Marketing report is packed full of data about how our respondents are fairing in terms of their revenue performance. In this preview, we share some of our findings from the report related to revenue goals.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email.| Revenue Marketing Alliance
Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement.| Revenue Marketing Alliance
When it comes to harnessing the power of data to understand customer needs and personalize their experiences, the path is as intricate as it is transformative. In this article, discover how leveraging third-party data and developing robust analytical frameworks can revolutionize personalization.| Revenue Marketing Alliance
The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values.| Marketing Alliance
In this article, we'll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition.| Revenue Marketing Alliance
Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce.| Marketing Alliance
