Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that will link most of the Virgin brands, plus an impressive array of non-Virgin partners.| Loyalty Magazine
Plus the full list of earn and redeem partners so far There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from Virgin Group. So following on from| Loyalty Magazine
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by date. Virgin Points will eventually be rolled out to all Virgin brands, which . . . We are really sorry to say […]| Loyalty Magazine
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with Charlotte Sjoberg, corporate affairs director for Virgin Red to fill in some of the missing information . . . We are really […]| Loyalty Magazine
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, because it takes a calculator, a fairly deep understanding of loyalty programme financials and some inside knowledge to work it out.| Loyalty Magazine
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