We dive into how to use split-testing on performance marketing to uncover insights on your audience and validate acquisition initiatives.| www.021newsletter.com
A maintained testing roadmap should help you achieve high testing cadence, define actionable next steps and communicate insights to the relevant stakeholders.| www.021newsletter.com
Discrepancies between marketing sources can undermine trust in the data and lead to unnecessary investigations. Is it important for data sources to match and how do we achieve this?| www.021newsletter.com
With new privacy legislation and features, attribution by itself doesn’t cut it. We cover how to measure paid campaigns' performances with incrementality testing instead.| www.021newsletter.com