Programmatic advertising can help publishers maximize their ad revenue through automated ad sales. Read on to find out what it is and how it works.| State of Digital Publishing
Despite the popularity of programmatic advertising, it is one of the least understood aspects of display advertising. Here’s a guide tailor-made for online magazines and alternative weeklies.| metropublisher.com
There are several advantages and disadvantages to consider before implementing programmatic advertising into your marketing strategy.| Gourmet Ads
Ways to sell ads, set prices, pitch advertisers and communicate results| newsinitiative.withgoogle.com
Programmatic advertising is an automated process to purchase digital advertising. This guide breaks down what advertisers need to know to get started.| Amazon Ads
Hear why hundreds of publishers like you joined the Indiegraf network BUILT FOR INDEPENDENT PUBLISHERS. DESIGNED FOR GROWTH. Indiegraf gives publishers the technology, audience growth tools, and expert support they need to succeed. Whether you’re launching a new publication or scaling an existing one, our all-in-one platform helps you grow your readership, increase revenue, and […]| Indiegraf
Website and newsletter ads 101: Everything publishers need to know about ad sales, sponsorships, pricing, audience targeting, and more.| Indiegraf
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.| EMARKETER
