Youku does better than YouTube in terms of catering to brands’ needs with more ad types, brand channel options and greater scope for campaigns.| ChoZan
Given the popularity of live streaming in China, ChoZan has made a roundup of its marketing prospects and pending business models based on several reports.| ChoZan
Having witnessed the huge viewership in live quiz shows, many brands have heavily sponsored the shows to promote their products and services.| ChoZan
With the growth of Chinese social media platforms, businesses are turning to them for new marketing opportunities. Here we look at the five top performers.| ChoZan
B2B connections stemmed from China’s digital transformation. So, what will be the most important platforms for B2B in China in 2023? Here’s what ...| ChoZan