What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations.| Visible Logic
Typography mistakes can undermine your brand's credibility. Learn how to properly use dashes, quotation marks, and other punctuation to enhance professionalism and elevate your business communications.| Visible Logic
Discover how integrated design and messaging can transform your brand communication, and how Visible Logic can help.| Visible Logic
Discover the pros and cons of DIY graphic design for small businesses. Learn when to DIY and when to hire pros to boost your brand's impact| Visible Logic
“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces. There’s no question that rebranding your business is challenging. Rebrands take hard work, […] The post Five Reasons to Reb...| Visible Logic