Return on investment (ROI) is a key metric used to evaluate the success of a mobile app. ROI measures the amount of return an app generates versus the total cost to develop and market the app. Calculating the ROI of a mobile app can help developers and marketers understand if their app strategy is paying […]| Priori Data
Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
Events are actions or occurrences that happen within a mobile app. For example, a user clicking on a button, entering text in a field, or swiping left or right are all events. Events can also get triggered by the app itself, such as if we send a push notification to a user’s device. In simple, […]| Priori Data
Click-through Rate (CTR) evaluates how effective and useful is your ad, email, or link. It is the ratio of clicks to impressions (a specific link or call to action, like ‘learn more’). In mobile marketing, the number of clicks made on a mobile ad compared to total views (number of people exposed to that content) […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
Founded in 2010 by Kevin Systrom and Michel Krieger, Instagram is a popular photo and short video-sharing platform. The iOS release of the app took place the same year, while the Android release happened two years later. The platform was initially started as Burbn. It quickly attracted $500,000 in seed funding and focused on offering […]| Priori Data