Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
Founded in 2010 by Kevin Systrom and Michel Krieger, Instagram is a popular photo and short video-sharing platform. The iOS release of the app took place the same year, while the Android release happened two years later. The platform was initially started as Burbn. It quickly attracted $500,000 in seed funding and focused on offering […]| Priori Data
