The distinguishing factor that attracts the customers and makes the product or service stand out from the competitors is called the Unique Selling Proposition or USP.| Glossary
Curious about the purpose of a mission statement? This article defines it and explores the mission statements of 15 powerhouse companies for inspiration.| Glossary
Digital Transformation is the integration of technology to restructure all areas of business and provide improved value to customers as well as employees.| Glossary
Discover all about brand equity. Learn how a strong brand can positively impact customer perception, loyalty, and overall market success.| Glossary
Market validation analyzes if there is a market for your product and whether your target audience will use it. Explore market validation in depth.| Glossary
Unlock the secret to skyrocketing your business success with exceptional customer service! Delve into the key concepts, effective strategies, and more today.| Glossary
Competitive advantage is the set of unique market factors that supports the sales of a company's product over the brands.| Glossary
In brand extension strategy, a new product inherits the brand name of another established company brand to promote the new product.| Glossary
Market research combines economic trends and consumer behavior to better your business idea. Learn all about market research here.| Glossary
Brand Recognition, or Brand awareness, refers to the extent to which your brand is familiar to the customers and whether they recognize it by just seeing the logo, tag line, company name, etc.| Glossary
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