This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. Order it now.| ChoZan
China is a huge market with tremendous potentials for the fashion and cosmetics industry. Here we have 5 sales campaign ideas for them primarily on WeChat.| ChoZan
Luxury brands have been maintaining a strong presence on WeChat, China’s headliner social media platform. Here we feature six latest case studies.| ChoZan
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume.| ChoZan
We weighed in with four of the most interesting social media campaigns in China last year, helping marketers to take the pulse of marketing trends in 2018.| ChoZan
B2B connections stemmed from China’s digital transformation. So, what will be the most important platforms for B2B in China in 2023? Here’s what ...| ChoZan