Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here's an example...| Jon Loomer Digital
A new feature called Customer Acquisition allows you to show your ads to new customers only when running manual Sales campaigns.| Jon Loomer Digital
Conversion Leads is an awesome option to optimize for people who will eventually buy from you. The problem is the CRM integration is brutal.| Jon Loomer Digital
Don't try to fool the algorithm. Meta ads optimization is literal. This can work for you and against you. Understand how and why.| Jon Loomer Digital
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here's how.| Jon Loomer Digital
Audience Controls give you the ability to set a minimum age and exclude locations account-wide for Advantage+ Shopping Campaigns. Here's how.| Jon Loomer Digital