Shopify’s Archie Abrams on why churn matters, goal-setting without metrics, the “hundred-year mindset,” and integrating sales for a product-led growth model| www.lennysnewsletter.com
I hear a lot of people say they want their startup to be more ‘experiment driven’. I’ve encouraged that behaviour a lot myself. Take bets, see how they progress, gather data and use the result to validate, or invalidate some sort of hypothesis. If executed well, this approach can| Elliot C Smith