Amid a high-profile backlash, many businesses are scrutinizing their policies. But the vast majority end up sticking with DEI, in part because it’s key to growth.| Retail Dive
Brands like New Balance, Adidas, Birkenstock and On are continuing to gain traction with Gen Z.| Retail Dive
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.| Marketing Dive
The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.| Marketing Dive
An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.| Marketing Dive
