A/B tests can improve conversions on an ecommerce site. There are many testing platforms — search Google for "A/B tests." To run a test, identify a key| Practical Ecommerce
Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender's reputation with| Practical Ecommerce
A timely email promotion is an easy and cost-efficient way to kick-start sales. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. In this post, I'll offer a checklist of 15 items that every marketing email should have. Print it and use it for your email deployments.| Practical Ecommerce