Is The Trade Desk Encroaching On SSP Turf With OpenPath? | AdExchanger
The Trade Desk made waves with OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in SPO.| AdExchanger
The Trade Desk made waves with OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in SPO.| AdExchanger
The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. Most of UID2’s supporters so far have been ad tech companies and online publishers, which makes sense. Ad tech players don’t […]| AdExchanger
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role.| AdExchanger
The Fabrick ID is a pseudonymized token that brands will be able to use to create cross-media linkages between advertiser demand and publisher inventory.| AdExchanger
Who’s going to serve as the administrator for Unified ID 2.0? Not the IAB Tech Lab. Earlier this week, CEO Anthony Katsur said it's not happening.| AdExchanger
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday that will allow advertisers to activate against Disney’s first-party data programmatically via its clean room data product using Unified […]| AdExchanger
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.| AdExchanger
Encrypted signals from publishers and PPIDs are flip sides of the same coin. Both help publishers monetize programmatically using their first-party data.| AdExchanger
