Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.| SEO Blog by Ahrefs
From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It's time we do the same.| SEO Blog by Ahrefs
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.| SEO Blog by Ahrefs
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The head of Google sat down with Decoder to talk about some of the biggest issues facing AI and the internet.| The Verge
We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.| Google
The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons)| andrewchen
Site Explorer runs on a huge database of 35 trillion links and 651 million tracked keywords to give you the most complete SEO data about any website or URL| Ahrefs