The IAB 2024 Digital Video Ad Spend & Strategy Report provides a lens into the trends within the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. For the first time ever, this year’s report includes category-level ad spend projections.| IAB
Digital Video And CTV Ad Format Guidelines Last updated: January 15, 2024 The digital video marketplace continues to diversify and increase in complexity. From the players embedded on websites, to varied screen sizes of mobile devices, and to the increasingly high resolutions of connected TVs, developing ad creatives that can […]| IAB Tech Lab
European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, Belgium, 12th June 2024 – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a…| IAB Europe
Rewarded ads on the web deliver €30+ CPMs. Publishers boost revenue with this opt-in format for engaged audiences, originally from games.| FatChilli for Publishers
At IJF 2025 in Perugia, media leaders revealed: tech-savvy, audience-first strategies are key to revenue and resilience in modern publishing.| FatChilli for Publishers
Denník N achieved 72% subscriber retention after a bold 10th-anniversary campaign. Read how promises, flexible pricing, and reader engagement drove success.| FatChilli for Publishers
