Multi-touch attribution is a marketing attribution model that provides insight into what role each touchpoint played in the conversion event.| Terakeet
The MACH-6, or 6-Level Marketing Asset Control Hierarchy, is the framework for executing owned asset optimization. Learn more.| Terakeet
Traditional marketing isn't creating authentic customer connections but fixing funnel flaws and rethinking consumer attention is the cure.| Terakeet
The buyer’s journey model ignores the truth about consumer behavior. It’s time to create a new journey more aligned with reality.| Terakeet
Brand trust is the metric that matters to leaders. Across industries, trust is declining, but there is a unified strategy to fix this.| Terakeet
Owned asset optimization (OAO) is a new approach to marketing the connect brands to the customers through a network of assets. Learn more.| Terakeet
Customer journey maps are marketing gold. Here's how to map the buyer's journey and deliver a superior customer experience at each step.| Terakeet