Partner wih industry leaders to leverage a full suite of advanced research methodologies for responses from verified buyers that elevate your insights and simplify the answers to your most pressing business questions.| Numerator.com
Numerator’s 2023 Gen Z report highlights the intragenerational differences of adult Gen Z consumers (ages 18-26) to help businesses better understand the nuances in shopping, spending and saving among members of this up-and-coming generation. The report leverages a custom survey of over 1,600 Gen Z consumers to learn more about their opinions and outlooks, combined with verified shopping behaviors of over 5,000 Gen Z buyers to validate how and where they’re spending their money.| Numerator.com
Beauty became fastest growing consumer sector of 2023 through strongconsumer demand, with more avenues for brands to continue growing.NUMERATOR’S BREAKTHROUGH BEAUTY report distills the beautyindustry into several key themes for brand and retailer leaders to act onand inspire growth.| Numerator.com
Gen Z drinking habits are increasingly important for alcohol brands, as more of these consumers reach legal drinking age. What alcohols do Gen Z drinkers prefer, how are they impacting the BevAlc industry?| Numerator.com
We're looking back at the top brands of 2023. From buzzy beverage brands to private label powerhouses, these are the brands watch in 2024.| Numerator.com
The perfect storm is brewing for growth in the cannabis industry. There’s a push for expanding medical use. There’s a push for legalizing recreational use. And a growing body of research suggests cannabis can be helpful in the treatment of a wide range of physical, emotional and neurological conditions.| Numerator.com
44% Say LGBTQ+ Representation is Important: Higher Among Gen Z, Black Consumers, Asian Consumers| Numerator.com
Explore the influence of Gen Alpha on household purchase decisions and market trends. Learn how to engage this young, powerful consumer base.| Numerator.com
Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.| Numerator.com
Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational consumer trends shape today's markets.| Numerator.com
Dive into Gen X shopping habits and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!| Numerator.com
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.| Numerator.com