A series on uncovering customer demand — the skill that underpins good growth, marketing, sales, and product.| Commoncog
A theory of demand (and product market fit) that explains it all, and does NOT require ‘pain’ to do it.| Commoncog
Every Asian Tycoon we’ve examined got their start in a world with tariffs. They could thrive and adapt under severe uncertainty. So can we. Here’s how to calibrate for that world.| Commoncog
How and why the Jobs to be Done Framework can help you sell more, faster, and accelerate your understanding of demand.| Commoncog
How to get better, faster at the skill of uncovering demand, which underpins the skill domains of sales, marketing, and product.| Commoncog