TransUnion (NYSE: TRU) announced today the enhancement of its TruAudience® marketing solutions line with the newly improved TransUnion identity graph that delivers more accurate identity resolution and robust demographic enrichment. This marks a significant step forward in the integration of the Neustar and TransUnion marketing businesses, as c...| TransUnion Announces Enhanced Identity Graph for Marketing Solutions
Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising| illumin
Embrace the cookieless marketing era and adapt to the changing digital landscape. Discover effective strategies for marketers on Illumin Insights.| illumin
Google announced that after years of hurdles and regulation, it’s finally phasing out third-party cookies. Are marketers prepped and ready to go?| illumin
by the end of 2024, Google will have eliminated third-party cookies, so what solution is going to be crowned as the next big thing?| illumin
The cookieless plan put forth by Google has finally met its demise after years of limbo. Find out more about how Google intends to move forward.| illumin
The cookie is the best-known method for identifying and tracking people online. But it’s not the only one. Here's a primer on device fingerprinting.| Digiday
Advertisers recognize the challenge but believe it's crucial to understand and address rather than solely relying on Google's guidance.| Digiday
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The complete reference to all APIs made available to Chrome Extensions. This includes APIs for the deprecated Chrome Apps platform as well as APIs still in beta and dev.| Chrome for Developers