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Why there are more and more Chinese wine lovers? When Chinese people celebrate the Spring Festival, red wine is indispensable on the table. In the beginning, most wines in the Chinese market were blended with water. As the Chinese people’s consumption level continues to increase, the demand for high-quality wines is also increasing. However, with...| Ecommerce China
In 2023, the wine industry in China has experienced significant developments, particularly in the context of e-commerce and digital consumption. Here are five key points highlighting these changes: These points illustrate how e-commerce has not only transformed the way wine is bought and sold in China but also how it has influenced consumer tastes and...| Ecommerce China
China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture. China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese...| Ecommerce China