Kith CEO and Creative Director Ronnie Fieg is an avowed fan of the most powerful letter in the world. He and BMW M have been working together for several years and are now in their third chapter. In the interview, he talks about his work at Kith, how iconic design is characterised and what really matters when it comes to individuality.| www.bmw-m.com
At first glance, the BMW M3 E36 is perhaps the most inconspicuous of the entire M3 series. Especially when compared to its direct predecessor, it embodies surprising understatement. In terms of technology and comfort, however, the innovative concept sets new standards right from the start.| www.bmw-m.com
Lights, action: The new BMW Concept XM celebrated its world premiere at Art Basel Miami Beach. Accompanied by artists like sculptor Kennedy Yanko and hip-hop artist NAS, the BMW XM was in the spotlight at the world-famous art fair.| www.bmw-m.com
High-performance design object for M enthusiasts: Inspired by the BMW XM Kith Concept, BMW M and Kith have developed the limited series version BMW XM by Kith, which celebrates the third collaboration between the two brands with two unique paint finishes and exclusive design features.| www.bmw-m.com