Gen Z is expected to become the largest – and wealthiest – generation in history, according to a report from NielsenIQ (NIQ) in collaboration with World Data Lab (WDL).| RW
Retail Gets Real episode 361: NIQ’s Rachel Bonsignore on how retailers can connect with the ‘first truly global generation’| nrf.com
NIQ, in collaboration with World Data Lab experts, has released a groundbreaking generational spending report focused on Gen Z. The “Spend Z” report leverages NIQ’s extensive data and insights into consumer spending, showcasing their expertise in this domain. The report identifies Gen Z as the largest generation, comprising 2 billion individuals born between 1997 and […]| CEOWORLD magazine