Segmentation is one of the best ways to improve your email marketing campaign performance. Here's why you should be using the practice in your strategy.| The EmailOctopus Blog
Segmentation is the process of dividing your audience into sub-groups based on shared preferences and behaviour. It's a feature in EmailOctopus that's covered in these articles.| The EmailOctopus Blog
Apple iOS 15 was released in September 2021 and here's the lowdown on how it affects your email marketing campaigns and what measures to take.| The EmailOctopus Blog
Win back your inactive subscribers with this step-by-step guide to running an awesome re-engagement campaign, plus bonus optimisation tips.| The EmailOctopus Blog