How California’s new CCPA law affects anyone operating in the kids market The California Consumer Privacy Act (CCPA) gives state residents stronger data privacy protections, including the right to opt out of data collection, to know what data is being collected about them, and to request deletion of that data. Most importantly for anyone operating […]| SuperAwesome
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Decoder explains digital media and advertising's alphabet soup. These ad tech acronyms and specifications caught the most attention this year.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
Safely reach young audiences everywhere they engage (mobile, web, streaming TV, and YouTube) with our youth advertising platform.| SuperAwesome
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters