Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can reque...| emarketingplatform.com
Confused about DKIM, SPF, and DMARC? Learn why alignment matters for deliverability—and how to keep your emails out of the spam folder.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Bot traffic skews your marketing data and hurts ROI. Learn how to detect, block, and filter out bad bots—and how the emfluence ensures accurate reporting.| emarketingplatform.com
Discover the power of testing in online marketing strategies to optimize your campaigns and stay ahead of the competition.| emarketingplatform.com
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery.| emarketingplatform.com