A publisher is someone who provides the platform to advertisers for running ads. Hence, a publisher could be a website or an application. To app developers and advertising agencies, publishers offer space on their websites. A publisher can communicate the advertiser’s message to the target audience. Publishers are crucial to the digital advertising ecosystem. They […]| Priori Data
A session refers to when a user opens the app and engages with it for a certain period of time. The app can track the user’s interactions with the app to provide a better user experience. Whenever the user opens an app, they start a new session. It collects data about pages they visit, how […]| Priori Data
An active user is someone who interacts with the app for a specific period of time. This can include any kind of interaction, such as opening the app, using its features, or buying an item. In general, the active user measures engagement and retention. For example, a fitness app might define an active user as […]| Priori Data
Facebook is the world’s biggest and most widely used social networking platform. Mark Zuckerberg launched it in 2004 exclusively to serve digitised versions of personal information and images for Harvard. Later, Facebook was expanded to the students of elite US universities and then to US and Canadian universities. Finally, in 2006, Facebook became an open […]| Priori Data
In-app purchases have revolutionized the way apps generate revenue and have provided app developers with an alternative source of income. According to recent data, in-app purchases account for nearly 80% of all app revenue generated on the App Store. In this blog post, we will dive into the world of in-app purchases and explore its […]| Priori Data