Conversion rate, or CVR, is a common metric used in digital marketing to denote the percentage of website visitors who ‘convert’ by taking a desired action, such as making a purchase, filling out an online form, or subscribing to a newsletter. CVR is a key indicator of how effectively a website is converting visitors into […]| Outbrain - Glossary
Discover what is lead generation. Learn to build engaging buyer journeys, implement effective strategies, use tools, and measure success.| Outbrain
Generally speaking, high CTR has been shown to correlate with higher conversion rates. Click and see how you can improve it.| Outbrain
Explore the nuances of attention metrics in digital advertising, and why attention offers a more reliable predictor of outcomes for brands.| Outbrain
A/B testing is a common and effective way to optimize your digital marketing assets. If you’re running A/B tests, here are 4 things you really should know.| Outbrain