Today’s digital marketing strategies don’t just target consumers—they target consumers’ brains. From endless scrolls to irresistible headlines, so much modern content is designed to trigger dopamine, the chemical that fuels anticipation and habit. This creates powerful opportunities for engagement, but it also raises ethical concerns about overstimulation and consumer fatigue. While working within the dopamine economy, can marketers capture attention...| Web Ascender
Whether they’ve stopped opening emails or abandoned a cart, these 9 re-engagement marketing strategies will help you bring customers back.| Web Ascender
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Making effective B2B videos can be a challenge. Here are a few B2B video content strategy tips to turn technical content into great videos.| Web Ascender
When customers put effort into a product, they value it more. Let’s take a look at how the IKEA Effect applies to branding.| Web Ascender
Chaos theory can help us understand and harness the chaotic trends we often see today in digital marketing.| Web Ascender
We took a look at research from leading data analysis and consumer reporting groups to give you insights into what customers want in 2025.| Web Ascender
Let’s take a look at ways to reinvent your newsletter in 2025, as well as the benefits of a newsletter.| Web Ascender
Looking forward to 2025, blogging is still a great way to reach your customers. Let's take a look at the reasons to blog in 2025.| Web Ascender
Your website can be a powerful asset to connect with leads. Let’s take a look at a few ways to get more B2B leads online.| Web Ascender
Go through this digital marketing data analysis strategy process step-by-step to get actionable digital marketing insights.| Web Ascender