TRUSTWORTHY ACCOUNTABILITY GROUP ANNOUNCES MORE THAN 200 COMPANIES HAVE APPLIED FOR TAG REGISTRATION| www.tagtoday.net
What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.| Integral Ad Science
Read how Integral Ad Science's Threat Lab defeated the malicious app Oko VPN in collaboration with Google.| Integral Ad Science
Effectively spend, engage, and measure performance on social media platforms, maximizing interactions with brand protection solutions from Integral Ad Science.| Integral Ad Science
Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces... The post Combating AI-Generated Slop Sites appeared first on Integral Ad Science.| Integral Ad Science
Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments. The post Confidence in Every Impression: How IAS Helps Marketers Navigate Major Commerce Events appeared first on Integral Ad Science.| Integral Ad Science
Integral Ad Science (IAS) Quality Impressions™ is a proprietary metric that ensures media quality standards for brands and agencies.| Integral Ad Science
Run efficient, optimized and brand-safe digital campaigns with programmatic advertising solutions from Integral Ad Science. Learn more today.| Integral Ad Science
Browse digital ad tech verification solutions from IAS that increase brand safety, viewability, and efficiency for all screens, devices, and platforms.| Integral Ad Science
Get comprehensive coverage, custom reporting, and powerful insights into campaign performance on mobile devices and in-app. Learn more at IntegralAds.com.| Integral Ad Science
Our video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud. Learn more at IntegralAds.com.| Integral Ad Science
Get valuable insights from Integral Ad Science. Explore our wide range of research findings for data-driven decisions.| Integral Ad Science