In conversion copywriting, Research & Discovery is everything. You can't write conversion copy if you don't know what your stellar messages are. When we optimized the Crazy Egg home page, we spent most of our time on discovery (and so should you!). These are the exact 7 Steps we followed - don't optimize a page without 'em!| The home of conversion copywriting
Even though long-form sales pages consistently outperform shorter pages, most marketers don’t want to consider long-form because, well, it’s ugly. But it doesn’t have to be. And you don’t have to give up the chance to increase your conversions with long-style copy simply because the look of those old-school sales pages makes you cringe and your designer quit.| The home of conversion copywriting