In this chapter, we’ll cover the possible causes for the trend of low NOI figures, explore a few recently proven best practices for addressing this very new challenge, and finally offer some much needed reassurances.| AppsFlyer
What is ROAS & what is a good return on ad spend in the context of mobile marketing? Find out about its importance & how to calculate ROAS.| adjoe
Are rewarded ads worth it? Discover the state of these ads & what publishers must tackle to ensure they enjoy the benefits of rewarded ads.| adjoe
Find out about the importance of in-app purchases for both advertisers & publishers in the app economy – and how to boost IAP revenue.| adjoe
What is app lifetime value? How do you calculate LTV? Find out about why it matters in mobile marketing & how you can boost your LTV.| adjoe
What is user retention rate? Find out the importance of mobile app retention strategies in growing an app’s revenue.| adjoe