Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.| Nielsen Norman Group
Jakob Nielsen reviews Esther Dyson's book Release 2.0: useless, yet ultra-strategic; a tool to envision the network economy and the Web's eventual effect on our lives.| Nielsen Norman Group
The Web is not a community: a huge impersonal city is a better metaphor. User-generated content (UGC) can be valuable (if edited), but chat rooms should be avoided because of participation inequality.| Nielsen Norman Group
Beyond Being There was a research project at Bell Communications Research in 1991 and 1992. Its key insight was that computer and communications technology cannot in the foreseeable future achieve the same quality of human interaction as that afforded by in-person exchanges.| Nielsen Norman Group
Affiliate programs are an effective Web marketing tool and a natural fit with the nature of the Web since they make value flow along the links. Weaknesses and future trends for affiliates programs.| Nielsen Norman Group
People are not frogs, making it difficult to navigate 3D computer spaces: stick to 2D for most navigation designs. Shun virtual reality gimmicks that distract from users' goals.| Nielsen Norman Group
Although gift features leverage the online medium and draw new users to a site, they also introduce many usability pitfalls. Among them are poorly designed email notifications, which many users simply ignore.| Nielsen Norman Group