A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.| Search Engine Journal
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that offers a chatbot for menial tasks.| Demand Gen Report
JLL launched an AI model back in August 2023, and it's already making a huge impact at the commercial real estate company.| Business Insider
Online Event On-Demand Event April 21-23, 2025 Aired on: April 21-23, 2025 Outwit, Outplay, Outperform: Master Campaign Optimization in 2025 Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on AI-driven experiences, hyper-personalization, […]| Demand Gen Report Webinars
Conversational artificial intelligence (AI) refers to technologies, such as chatbots or virtual agents, that users can talk to.| www.ibm.com