Understand how your campaigns are performing with essential analytics including open and click rates, bounces and unsubscribes.| emailoctopus.com
Thisarticle dicsuses what to do with your inactive subscribers, including how to identify them, re-engage them, and remove them from your list.| The EmailOctopus Blog
Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is […]| The EmailOctopus Blog
If you have just an e-commerce business or struggling to grow an existing one, then marketing is something you need to work on to drive and build traction. After all, every business wants to keep growing, and marketing makes it achievable. The competition in e-commerce has been growing as brands like Shopify have constantly been […]| The EmailOctopus Blog
To keep engagement levels high and make your emails more effective, here's four ideas on how to segment your subscribers based on their campaign activity.| The EmailOctopus Blog
Struggling to get your emails opened? Follow these five proven tips to write better subject lines and boost your email campaign open rate.| The EmailOctopus Blog