This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.| SmashBrand
A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.| SmashBrand
The name by which customers identify your company, product or service – let’s call it your brand for simplicity - is the first encounter they have with your brand.| www.brandtuned.com
Here are five interesting statistics about brand loyalty how how it relates to experiential marketing. Learn more!| Factory 360
Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
This is a must-read guide for any company in naming a product. Discover and review the possible product naming strategies available for CPG brands.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
If you want to gain trust, loyalty and make your business stand out from the crowd, it's time to make your brand consistent. Here's how.| Marq
A product naming framework is the best way to encourage creativity yet create boundaries to work within. This how to guide teaches you everything you must know.| SmashBrand