Restaurateurs often use sensory, nostalgic, and brand descriptions to influence a customer’s perceptions. This research suggests that descriptive food…| www.sciencedirect.com
This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.| SmashBrand
A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.| SmashBrand
Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.| SmashBrand
In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
Read this article if your company is considering a line extension vs. brand extension. Find out the strategies for each and review winning and losing examples.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Here’s how to make sure your brand storytelling is a powerful, effective strategy used to connect with consumers and leave a lasting impression.| SmashBrand
Wondering why branding is so important? Check out these amazing brand statistics! Click on the post to learn more.| Tailor Brands
