A Strategic Approach To Memorable Name Development.
A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.| SmashBrand
A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.| SmashBrand
Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.| SmashBrand
Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.| SmashBrand
In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.| SmashBrand
Brand naming is more than important, it's critical to short and long term success; unlock the strategies for creating names that leave a lasting impression.| SmashBrand
A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.| SmashBrand
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
