The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how can greater satisfaction be achieved? Loyalty Magazine reports on the latest research form Mando Connect and YouGov . . . We are really […]| Loyalty Magazine
Experience and quality more important than points says new report That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards are not by themselves strong enough to keep customers returning. The report, by KPMG says the . . . We are really sorry to […]| Loyalty Magazine
“Customer loyalty is the brand’s most precious resource. This year’s report showcases just how important loyalty and rewards programs are in building customer relationships with brands,”| Loyalty Magazine
Research proves value of convenience loyalty Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and new operating hours, C-stores proved convenient, available and essential. Big rise in membership of C-Store . . . We are really sorry to say that […]| Loyalty Magazine
Only one loyalty category taking a knock Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 lockdowns? Mando-Connect wondered the same thing and so with research company YouGov, they began asking the question. The research . . . We are really sorry to say that […]| Loyalty Magazine
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