Influencer marketing is a form of marketing that leverages the power of key individuals known as influencers. To promote a brand’s message. Influencers have built up a large & engaged following on social media. Making them a trusted source of information & recommendations for their followers. With the rise of social media, businesses are turning […]| Priori Data
Mobile applications are a crucial tool in today’s fast-paced world. But, developing a mobile app is only half the battle. But how do we measure the success of a specific app? How do we know if our app is meeting its objectives? The answer lies in Key Performance Indicators (KPIs). The real challenge lies in […]| Priori Data
Install is a process of downloading and setting up an app on your device. When you download an app from the app store, the installation process begins. The app gets downloaded from the app store onto your device along with all the necessary files and data. The process of installation varies depending on the operating […]| Priori Data
The rate at which customers stop using an application or doing business with an entity is called the churn rate. It can also be analyzed by knowing the rate of attrition of customers over a given period. Understanding the churn rate helps handle the business better. It gives an insight into how many customers are […]| Priori Data
When a customer or visitor to a website performs a desired action, it is called a conversion. It could be purchasing an item, using a certain service, installing an application, etc. In marketing, responding to a ‘call to action’ is conversion. Opening an email you sent, signing up for an offer or giveaway, and filling […]| Priori Data
In-app advertising is a type of mobile advertising that displays ads within an app. This can take the form of banner ads, interstitial ads, native ads, and rewarded video ads. These advertisements appear within the app itself and are integrated into the app’s design. These ads are often placed to ensure visibility to the user. […]| Priori Data
Founded in 2010 by Kevin Systrom and Michel Krieger, Instagram is a popular photo and short video-sharing platform. The iOS release of the app took place the same year, while the Android release happened two years later. The platform was initially started as Burbn. It quickly attracted $500,000 in seed funding and focused on offering […]| Priori Data